Improving a website: what to do?

To make the most of a website, there are many things you can do. First of all it is necessary to enter a new order of thoughts: a website is never finished . Improving a website is always possible. However, every action must be carefully thought out by defining the right priorities.

Have you created a website as a showcase that represents you but do you want it to be even more present on the market? Do you want a website to generate a constant flow of customers?

There are rules to follow and there are things you can do to enhance your website.

The basic characteristics of a website

First of all, to be effective a site must be: simple, clean, updated, social, written in clear language, well describe what we can do.

These are fundamental characteristics for correctly communicating our message to surfers who come to our site.

To do this you need to have an expert (or a team of experts) in web communication and website design.

How to improve your website?

Improving a website can have the effect of making it even more productive, allowing us to have a turnover of customers, increasing our importance in the market.

But what exactly to do to improve it? What priorities to give among the many activities to follow?

Below we propose a list of improvements and priorities:

Make sure the site resides on a professional and fast host ;

Make sure you have the HTTPS protocol with an appropriate certificate to protect the privacy and security of your customers.

Ask the webmaster to optimize the code and the functioning of your CMS;

Activate the so-called Search Console of Google and other search engines to help them get to know our website;

Activate Google statistics to understand if the actions we are doing on our site have a return in terms of visits;

Writing of articles in SEO logic always keeping in mind an editorial calendar in which to check the type and quality of the published content.

Purchase and publish professional photos of our work, our person, our products;

Daily supervision and control by a webmaster: because you can never know if your site will go against code corruption, hacker attacks or sudden shutdowns of the host in which it resides;

Integration with social media to ensure that your business is present everywhere and that the website is the central point of reference for all well-ordered information;

Follow a constant social sharing and social media marketing activity;

Produce and incorporate presentation or illustrative videos of our products and services;

Start advertising campaigns on Facebook or AdWords.

As we have seen, there are many activities that revolve around a website and in some cases they are also very expensive. When we cannot afford the cost of all the improvements economically, we must proceed step by step.

For this reason it is good to get advice from a web expert or a web agency.

We will have to learn to put our priorities in order and make sure that the website represents a fair investment for our future.

Responsive sites: the solution for a business that works

There are an infinite number of ways to understand if something is good or bad, but nothing works more than numbers. Especially when it comes to responsive sites.

Borrowed from the English vocabulary, the word responsive means "reactive" and this is the particularity of these types of sites. They are "responsive to changes". They solve the problems of a reduced physical and visual space compared to the desktop, the absence of the mouse (usually replaced by the thumb of the right hand) and the physical keyboard. In practice, they adapt the site layout to the device screen and make it friendly by improving the user experience.

Hence the terms user friendly or mobile friendly entered the jargon as a synonym ofsite with simple pages and without too many elements to display . In a nutshell: sites easily accessible from mobile devices.

In fact, responsive solutions, when they were introduced, inaugurated new ways of using and inserting data, on all the touchscreen principle .

Therefore the term responsive indicates the use of the site by mobile devices, which in fact have outperformed the "desktop version". However when we speak of "responsive", we refer to platforms designed to be usable on smartphones, tablets, laptops and PCs.

Here is what our responsive mobile site looks like. Here take a look at our  reel .

According to the latest Audiweb data, almost all of Italy is online. At the end of 2016, 42.6 million Italians (between 11 and 74 years of age) use the Internet, equal to 88.7% of the population, an increase of 2.8 percentage points So if on the one hand the advantage is not surprising the use of the Internet from smartphones on desktop access (35.4 million equal to 73.8%), on the other hand there is room for improvement as regards concerns the availability of Internet access via smartphone. An aspect not to be underestimated when deciding to create a responsive site.

Think about when someone is on the train, bus, plane or any other public place. Then use mobile devices and, compatibly with the broadband available for the network connection, browse your site.

If some pages have loading problems,  or navigation is not so intuitive, the site will be skipped in a second . Finish, next step. In short: I close and go on, just like it happens in TV shows in the early evening.

Compared to the past, the user experience has changed and the level of patience of users has decreased. Every day we are exposed to an unprecedented media bombardment. That's why you need to make choices. Choices that give value to the most precious resource we have available: time.

In practice, if you do not attract the attention of the potential customer in the first few seconds, it is impossible to recover it later. And this applies as much in videos as in direct and social stories .

Fewer users who click result in less traffic. Less traffic means less earnings and therefore a reduction in the company's turnover. So you understand well how crucial it is to take care, in every detail, of the creation of a responsive site. With tests, before the final release, but also with the professionalism of those who deal with UX and UI.

The creation of two sites (one for mobile and one for desktop) is not recommended. Much better responsive solutions with a single site on all devices. This feature will allow you to have good positions in the Google ranking . Who would miss this opportunity? Nobody. Of course: responsive solutions cost more. But if you want to increase your chances of carving out a slice of the market, at least initially, you need to invest.Be Positive!