Responsive sites: the solution for a business that works

There are an infinite number of ways to understand if something is good or bad, but nothing works more than numbers. Especially when it comes to responsive sites.

Borrowed from the English vocabulary, the word responsive means "reactive" and this is the particularity of these types of sites. They are "responsive to changes". They solve the problems of a reduced physical and visual space compared to the desktop, the absence of the mouse (usually replaced by the thumb of the right hand) and the physical keyboard. In practice, they adapt the site layout to the device screen and make it friendly by improving the user experience.

Hence the terms user friendly or mobile friendly entered the jargon as a synonym ofsite with simple pages and without too many elements to display . In a nutshell: sites easily accessible from mobile devices.

In fact, responsive solutions, when they were introduced, inaugurated new ways of using and inserting data, on all the touchscreen principle .

Therefore the term responsive indicates the use of the site by mobile devices, which in fact have outperformed the "desktop version". However when we speak of "responsive", we refer to platforms designed to be usable on smartphones, tablets, laptops and PCs.

Here is what our responsive mobile site looks like. Here take a look at our  reel .

According to the latest Audiweb data, almost all of Italy is online. At the end of 2016, 42.6 million Italians (between 11 and 74 years of age) use the Internet, equal to 88.7% of the population, an increase of 2.8 percentage points So if on the one hand the advantage is not surprising the use of the Internet from smartphones on desktop access (35.4 million equal to 73.8%), on the other hand there is room for improvement as regards concerns the availability of Internet access via smartphone. An aspect not to be underestimated when deciding to create a responsive site.

Think about when someone is on the train, bus, plane or any other public place. Then use mobile devices and, compatibly with the broadband available for the network connection, browse your site.

If some pages have loading problems,  or navigation is not so intuitive, the site will be skipped in a second . Finish, next step. In short: I close and go on, just like it happens in TV shows in the early evening.

Compared to the past, the user experience has changed and the level of patience of users has decreased. Every day we are exposed to an unprecedented media bombardment. That's why you need to make choices. Choices that give value to the most precious resource we have available: time.

In practice, if you do not attract the attention of the potential customer in the first few seconds, it is impossible to recover it later. And this applies as much in videos as in direct and social stories .

Fewer users who click result in less traffic. Less traffic means less earnings and therefore a reduction in the company's turnover. So you understand well how crucial it is to take care, in every detail, of the creation of a responsive site. With tests, before the final release, but also with the professionalism of those who deal with UX and UI.

The creation of two sites (one for mobile and one for desktop) is not recommended. Much better responsive solutions with a single site on all devices. This feature will allow you to have good positions in the Google ranking . Who would miss this opportunity? Nobody. Of course: responsive solutions cost more. But if you want to increase your chances of carving out a slice of the market, at least initially, you need to invest.Be Positive!